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Online themed training held to boost CREC4s culture brand2022-06-07 14:52:08


The Publicity Department of the Communist Party of China (CPC) Committee at China Railway No.4 Engineering Group Co., Ltd has hosted an online themed training in Hefei to help cultivate more talent helping to enhance CREC4’s corporate culture brand building.

During the themed training between May 17 and 18, some 200 publicity staffers from CREC4’s grassroots units attended the class organized by the Party’s Publicity Department, also known as the Corporate Culture Department of CREC4.

The online training class was held in cooperation with the seminar on creating excellent transport culture brands, as well as the training course on culture brand building and publicity network, which was organized by China Transport News.

The in-depth training witnessed several key note speakers. Ran Di, a PhD in Linguistics and Applied Linguistics from the Communication University of China, briefed the CREC4 participants on the skills and methods for publicity work through simple language and vivid cases. Fang Qiuzi and Nong Fengjuan, both deputies to the 19th CPC National Congress and national model workers, delivered their experiences on boosting publicity work. Shi Ke, deputy director of the Information Office of Jiangsu Provincial Department of Transport, and head of Jiangsu Bureau of China Transport News, gave lectures on the publicity and planning on major models and important themes.

During the online training, the teachers offered their vivid and detailed lectures, while the CREC4 participants listened attentively. They noted that through the class, they came to see more clearly the method and the road map on boosting corporate culture brand of CREC4.